2012年9月26日星期三

Pay TV threat facing double income source model

MTV International President mobile dvr Bill Roedy said before pay-television model of dual source of income may have serious adverse effects on their faces many challenges.
Roedy said on demand and OTT had a negative effect on pay-television subscription revenues.
For pay-television channel provider bundle mode provided a strong source of income now faces a great deal of pressure. He said that bundling was born to a negative consumer advocates, but this industry works.
Paid TV advertising business is also facing the threat of disruptive technologies.car dvr Television advertising does not target audience. Smart box now provides complete information and there will be more reviews. Using data from smart devices could threaten the advertising business model.
Roedy said DVR also could threaten the advertising business, in part because there is no mechanism to provide broadcasters with accurate watched ads discuss money.
However, Roedy pointed out that if the strain capable, cable television has a powerful advantage that it would continue to be prosperous. Penetration and average revenue per user than the United States are much lower growth in Europe. Roedy said he believed that OTT services like Netflix can access the contents of the price increases, they can be difficult. He said Netflix will find it difficult to compete with mature pay TV content business. OTT services are moving vehicle dvr into original programming, but making a successful program is not easy.

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